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High income money earners with the capacity to spend it!
- 46.7% have a Household Income greater than $140k
- 16% earn more than $200k per year
- 46.4% spend more than $50 a week on Entertainment
- 56.6% are planning on holidaying overseas in the next 12 months
- 34.9% are prolific spenders
- 33.1% are planning to invest in the next 12 months
- 34% have investments excluding their own home worth more than $150k - 11% have investments worth more than $1.0m
- 24% are planning on purchasing a new investment property and taking out an investment home loan in the next 6 months
- 18% are planning on buying their own home (non investment) in the next 12 months
Source: Consumer & Media View 2011 S10 Metro Survey – MacqRad2. Demographic Information Mon-Sun 0530-0000 Cume Aud (000’s), % and pop index